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  • Writer's pictureBenjamin Chu

William Sonoma, Meet Metflix.


Another instance, in which I was torn a new one. The people at William Sonoma were very kind, but also provided genuine criticism that would have been useful at the NFTE competition. The most challenging aspect of this project was deciding on the brand that would collaborate and coincide with Metflix. This was difficult because only a very select few products successfully co-branded with Metflix due to the nature of the app. Then comes the presentation itself, I wish evenly divided the speaking roles more, but its all hindsight at this point. There is no point in getting bummed out because of the what ifs and other hypothetical choices you did not see at the moment.

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